How Brendan Kennedy Made Cannabis Sound Inevitable (When Everyone Said It Was Impossible)
Brendan Kennedy pitched institutional investors on legal cannabis in 2011. His approach reveals a framework that works for any "impossible" idea.
By Eric Janssen
What a Cancer Surgeon Taught Me About Sales
A prostate cancer surgeon discovered why patients ignored his recommendations, and it changed how I think about selling.
By Eric Janssen
The Long Game: Why the Best Prospectors Measure Success in Years
Shari Wenk built a half-billion-dollar career one follow-up at a time. Here's what she knows about prospecting that most sellers never learn.
By Eric Janssen
Why Half of All Decisions End in No Decision (And How to Fix It)
April Dunford shares six positioning lessons that help you stand out, close deals, and influence decisions –in sales and in everyday life.
By Eric Janssen
What a Survivor Winner Taught Me About Building Resilience
In her conversation with Eric Janssen on Sales Reframed, Erika unpacks a quieter kind of resilience rooted in adaptability, emotional intelligence, and the courage to stay grounded in who you are.
By Eric Janssen